![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/71be917aeacaaed04121347c2133c8ab/568df5fc-3f7e-40fe-a13a-97b6d904f639_rw_1920.jpg?h=1005d0d327ee4bc8dfa720e4a5931ce4)
Spring 2018 | Entrepreneurship | Jude Landry
Visual Identity
Roly Poly
Roly Poly is a line of wrapping paper created for a class assignment. This campaign consists of a test line of wrapping paper along with custom stationery. The branding for Roly Poly is bright and joyful using simple shapes to create playful patterns in a primary color scheme. Roly Poly's overall mission is to get the party started and bring ease to wrapping gifts.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/71be917aeacaaed04121347c2133c8ab/9f094e05-9fa0-4145-8735-d9c2be0c91ed_rw_1920.jpg?h=3d135cfd0bf3669d28a24fbc8cb868f1)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/71be917aeacaaed04121347c2133c8ab/054880c4-d95e-4f0d-a13e-6817f8af4143_rw_1920.jpg?h=6a40316063f0055e11282e797ff2c375)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/71be917aeacaaed04121347c2133c8ab/e14d38b3-a457-42bc-8225-563c78e1410f_rw_1920.jpg?h=1be51065e9a6aa1ca164b53ad24d013b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/71be917aeacaaed04121347c2133c8ab/8a483b8d-8e3a-4e1d-8e1b-cc9db3ae94a5_rw_1920.jpg?h=2a183e9271897216364b0de279691f2d)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/71be917aeacaaed04121347c2133c8ab/cd882d56-2497-40a9-90e3-5590ce6f6591_rw_1920.jpg?h=9b08b947f53220c79c236df8e7b2be37)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/71be917aeacaaed04121347c2133c8ab/b3667d8a-3f72-49eb-a243-5af3727b66e1_rw_1920.jpg?h=683c9c8f84dc4898fef9aea770e93515)
Stationery
The custom letterhead played with the shape of Roly Poly's original logo while business cards incorporated patterns featured on Roly Poly's wrapping paper. Each business card also functions as a gift tag so those receiving gifts using Roly Poly wrapping paper can familiarize themselves with Roly Poly.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/71be917aeacaaed04121347c2133c8ab/e9df12fb-b932-4b21-bb39-de6e30906fd8_rw_1920.jpg?h=0a6656c3e4970e2d250f1c2bb8377758)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/71be917aeacaaed04121347c2133c8ab/b9fc39e1-37b8-45a0-ac34-1a18eba31a0d_rw_1920.jpg?h=4dcc45c9f39a3dee823f388f87607391)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/71be917aeacaaed04121347c2133c8ab/eb1c0a07-de77-4d51-8ed4-1684ef0b723a_rw_1920.jpg?h=33be161deee73945467e096d9972b7d0)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/71be917aeacaaed04121347c2133c8ab/838fe4f0-8fe6-407b-980a-9fc542bfdfa9_rw_1920.jpg?h=80d144ceac30fed838aa4452c44e7d38)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/71be917aeacaaed04121347c2133c8ab/1a1c0e44-2970-4b91-84d4-189b756fed3a_rw_1920.jpg?h=042665bc388e3f3786dbec73e216c695)