Roly Poly is a line of wrapping paper created for a class assignment. This campaign consists of a test line of wrapping paper along with custom stationery. The branding for Roly Poly is bright and joyful using simple shapes to create playful patterns in a primary color scheme. Roly Poly's overall mission is to get the party started and bring ease to wrapping gifts.
The custom letterhead played with the shape of Roly Poly's original logo while business cards incorporated patterns featured on Roly Poly's wrapping paper. Each business card also functions as a gift tag so those receiving gifts using Roly Poly wrapping paper can familiarize themselves with Roly Poly.