![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/71be917aeacaaed04121347c2133c8ab/c4e219f8-0aa6-4512-89cc-a6eceb6e1014_rw_1920.jpg?h=5fe83cd575934ebc8617643e2da74fa4)
Spring 2018 | Packaging | Karen Dorff
Package Design
Drink Up Buttercup
Drink Up Buttercup is a test concept line of tea blends aimed at comforting a hurt heart. Its mission is to distribute amazing tea blends with an upbeat and motivational attitude to adult women who are dealing with an end to a romantic relationship. The identity of Drink Up Buttercup consists of bold colors and amusing fashionable illustrations, a nontraditional approach compared to other packaging in the competing market.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/71be917aeacaaed04121347c2133c8ab/aecf7d4e-d8a9-46ee-bede-5e51f176ed7b_rw_1920.jpg?h=a6a19a381b6903aa53ab3d6bccf42886)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/71be917aeacaaed04121347c2133c8ab/bc34f9e1-0908-4590-9cd9-878a92448ade_rw_1920.jpg?h=90d57dc2d30069d3f110477e5fa04a1d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/71be917aeacaaed04121347c2133c8ab/778c6bcd-ee3a-4ec8-9225-9e688a5b05d1_rw_1920.jpg?h=95c1f7a41f3b7ec36cdb8b9e772ff24e)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/71be917aeacaaed04121347c2133c8ab/2dfcf7bf-840c-49fa-9dd1-98474792c117_rw_1920.jpg?h=42b5d196770da3b89784dc1cf1a3b8fe)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/71be917aeacaaed04121347c2133c8ab/3cf009c8-0271-4775-aea9-da07e93c6ff8_rw_1920.jpg?h=12044d0bf4ab40f1e0eb71ec6ebec839)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/71be917aeacaaed04121347c2133c8ab/e45dc9c7-308d-4838-92f2-532a8c1239de_rw_1920.jpg?h=cdc434aa3155728e96ca60c61fcb4912)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/71be917aeacaaed04121347c2133c8ab/61e82ff3-5224-4671-8463-79d0e770b3c9_rw_1920.jpg?h=1a233ced37f022810b720ebf4c63b58f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/71be917aeacaaed04121347c2133c8ab/8f1eb3d2-eedd-4de0-881a-2780ff6d4d45_rw_1200.jpg?h=612b7e889510464cab3b0468d8c372ef)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/71be917aeacaaed04121347c2133c8ab/ff5087db-718f-41da-bf0d-48787df8387a_rw_1920.jpg?h=1b31704726df8e9f8ee800ea0706a147)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/71be917aeacaaed04121347c2133c8ab/d6877498-0d1e-42f2-a70d-c2743b44bbe0_rw_1920.jpg?h=67c8c831c62358de474efaa70954c18d)