Spring 2018 | Packaging | Karen Dorff
Package Design
Drink Up Buttercup
Drink Up Buttercup is a test concept line of tea blends aimed at comforting a hurt heart. Its mission is to distribute amazing tea blends with an upbeat and motivational attitude to adult women who are dealing with an end to a romantic relationship. The identity of Drink Up Buttercup consists of bold colors and amusing fashionable illustrations, a nontraditional approach compared to other packaging in the competing market.
